From 1889 to 1934
Back in 1889, Fred L. Lake, out of a job and down to his last half dollar, sought for employment in Dallas and found it by trading an old Swiss watch for a rubber stamp outfit from the son of a former owner of The (Dallas) Times Herald. Mr. Lake had acquired a business running under the name of the Dallas Engraving & Manufacturing company. He rented a small office in an old frame building on Commerce Street and started out to get orders. After working all day on the streets soliciting orders he would return to his office and work far into the night making them up so as to be able to deliver them promptly the next morning.
Fred L. Lake passed away in Dallas at age 65 in 1934.
From 1934 to 1992
Shuffield sold the business in 1989 (its 100th anniversary) to a recent college graduate who in turn sold the company to its current owner in 1992.